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Sunday, October 11, 2026
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TikTok Offers Viewers Control to Reduce AI-Generated Videos in Personal Streams

TikTok is introducing a fresh option that enables them to reduce the quantity of artificial intelligence-produced media appearing in their timelines. This initiative comes as the platform disclosed that it currently hosts more than 1 billion content made with AI.

Trial and Implementation

This change is being tested over the coming weeks before a global rollout. This advancement coincides with a surge in AI-generated material, fueled by emerging content generation software.

AI Content on Other Platforms

Recent reports that almost one in 10 of the quickest rising video streams on a competing service primarily display AI-generated videos. A significant portion of this output is classified as mass-produced AI material, a term for poor-quality, bulk-generated content that is frequently nonsensical or surreal.

“We know from our community that numerous viewers enjoy content produced via AI tools, ranging from computer-generated images to science explainers, and we aim to provide users the option to adjust the amount of that, depending on their own preferences,” commented a platform representative.

Scale of AI Content

TikTok announced that there are now over a billion videos on its network identified as AI-generated. In total, in excess of 100 million pieces of content are submitted to the service each day, making AI content a minor percentage of its total content library.

How to Adjust Settings

Viewers will be capable of reduce or increase the level of AI content they view by opening the “manage topic” feature in the app and selecting “AI-generated content”. Other topics that currently be adjusted under the tool include current affairs, style, cosmetics, and choreography.

AI Disclosure Rules

TikTok’s guidelines mandate users to identify lifelike AI-made content, and it prohibits malicious deepfakes of well-known individuals or critical incidents. Any realistic AI video that is without a tag can be deleted under its community policies.

Additionally, the app will from now on add an AI-generated tag to content created with its own AI tools, or identified by an collaborative effort for identifying AI-generated material. This action is designed to deter users from trying to evade the labeling process.

Educational Initiatives

The company is additionally establishing a $2m AI literacy fund for professionals and institutions to create learning resources about using AI responsibly. This initiative will assist charitable organizations specializing in educating computer science.

Platform Protection

The video-sharing app has defended its moderation strategy, following discussion over proposals to cut jobs for hundreds of content moderators in Britain. TikTok is set to reduce a significant number of roles in its trust and safety team in its British office, with labor groups and online safety experts voicing alarm that humans are being replaced by automated systems.

A senior executive clarified that human moderation would continue to be important, but AI can shield workers by filtering out the most graphic content ahead of it has to be seen by staff. The platform announced a 76% decrease in shocking and graphic content reviewed by safety staff over the past year due to the use of its AI tools.

“We think that it’s essential to combine staff and AI to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we further consider it’s highly necessary to limit contact with harmful content as quickly as possible, which is where a significant AI assistance is really helping us work at speed.”
CK
By

Cody Kerr

A digital strategist and tech enthusiast with over a decade of experience in web development and creative design.

VividMax UK

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